2017 Online Marketing Guide Introduction
“How do I go about getting more traffic and sales?” you may ask. I’m hoping this online marketing guide will give you some good ideas in answering that question.
It’s easy to get lost amongst all the online tools and channels. I’ll do my best to provide an answer to “what’s right for me?”
I’ll give you a tour of some of the methods I use to help my clients expand their reach, increase their visits and conversion.
The Guide in 12 issues
This 2017 guide will be broken up into 12 issues, one each month. Each month’s issue will cover different important topics of marketing and how to get found online. Here is the guide schedule for 2017:
Setting up Online Goals for the Year
Plus a recap of 2016 online marketing highlights.
Online Marketing Basics, Application and Definitions
Traffic Optimization Guide
Quality of traffic vs “blah” traffic, traffic goals (awareness vs sales), on-site conversion, and surveys.
What’s the Real Cost of Running Online Marketing Today?
Doing it yourself vs hiring, how much does it cost to hire, where are my efforts most profitable, and more.
How to avoid the “Thin-Spreaded” phenomenon and deeper exploration of key online channels.
Feeding the Brand
Primarily a content related issue, loyalty retention, word-of-mouth, and how to position yourself as an authority amongst the “giants.”
Paid Versus Organic: What is best for my business?
Reading Online Marketing Metrics
What does metrics mean, how to calculate conversion rate and how to use a few other basic metrics.
Local vs National/International
The differences between both and how to plan your strategy.
What Online Marketing Means for Your Business
What we have learned over a decade of change
What to Expect in 2018
Each issue will have takeaways or homework. And if you have any questions, please feel free to contact me.
One of my goals for publishing this guide in 12 parts is the hope that you will apply the basic concepts laid out in each month’s issue. One by one you can integrate these tools into your regular plan of action and see how they are (or aren’t) applicable to your business.
You’ll notice that none of these topics contain the words “social media,” “videos,” “articles” and “email marketing.” That is because they will be integral parts of each one of the topics.
I’m wishing all a very good year of marketing!