This article is mainly aimed at business owners who didn't really decide to jump in and leverage the full potential of online marketing. For those who have already seeing its potential you may be interested in some aspects of this article. I could sum up this article...

A different strategy should be applied to marketing a local business. Local search has evolved tremendously in the last few years. Today national companies don't clog up local searches as much as before, unless they have a local store. Below I'm listing some of the...

With today's advanced tools, it has never been so easy to track our online marketing efforts. A whole world of terms and metrics have come forth over the last 2 decades and in this issue I want cover a few of them. First off, what's metric? Simply put, I defined...